Background

Wound care services currently represent a $4.2 billion market that could potentially grow by 10 percent each year. This rapid growth is largely driven by increases in the populations most susceptible to acquiring chronic wounds, including diabetic patients and those over age 65. The increasing demand for wound care, coupled with favorable reimbursement and a large profit margin has motivated many hospital administrators to establish outpatient wound care centers. This fast paced and focused conference will provide attendees with a sufficient base of knowledge to decide if their hospital should provide this clinical service.
This executive round table entitled “The Wound Center Opportunity” is co-sponsored by the American Wound Care Foundation and Clinical-Connections as a public service campaign to highlight the growing burden of chronic wounds and the associated limb loss. At Clinical-Connections we understand that “Knowledge is Medicine” and the executive roundtable series is an important building block to a more enlightened “center-based” approach to this problem.
The American Wound Care Foundation is committed to educating patients, providers, and health care systems on the need for clinically aggressive interventions that prevent needless limb loss. From a financial perspective amputations are rarely cost effective. The American Wound Care Foundation and the American Professional Wound Care Association have been instrumental in transforming the Art and Science of wound care into a Center of Excellence that is more effective clinically and financially.
Objectives
At the conclusion of this executive round table, the participants will be able to:
- Understand the difference between a wound service and a wound center.

- Identify the factors that drive the growth and demand for wound care.
- Describe the benefits of an organized wound center vs. “a la carte” casual care.
- Recognize the basic steps needed for a marked analyze and financial proforma.
- Understand how a wound center can integrate into the hospitals’ strategic plans and increase market share.
- Recognize best practices for wound care management and the need for a multidisciplinary approach.
Program Overview
This executive round table is a nonprofit professional awareness conference designed for both administrative and medical personnel who are responsible for strategic planning and identifying new growth opportunities. The program is designed to be short, to the point, and will help you understand why a comprehensive wound care center is rapidly becoming a “must have” service for modern health care facilities in the 21st century. Done properly, it is the right move for the community and a "smart" move for the hospital.
Conference Schedule
10:30-11:00 Registration
11:00-11:15 Market Growth & Patient
Demand
11:15-11:25 Wound Service vs a Wound
“Center”
11:25- 11:40 Building the Team -
The Value of Diversity
11:40- 12:00 Proforma Essentials -
Your Reality Check for Success
12:00- 12:20 Startup Options -
Growing the Program
12:20- 12:30 Break
12:30 - 1:15 Working Lunch -
Hospital Case Studies and
Illustrations
1:15- 2:00 Recap and Q&A
Intended Audience
- All members of the hospital management team: Chief Executive Officer, Chief Operating Officer, Chief Financial Officer, Chief Nursing Officer, Chief Medical Officer, and Hospital Department Heads.
- Medical Directors: General Surgery, Internal Medicine, Orthopedics, Family Medicine, Vascular Services, Geriatrics, etc.
